//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Reprint"
~person:"Alden, Dana"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
4
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
Brand
1
Brand community
1
Brand strategy
1
Brand website
1
China
1
Designation of origin
1
Emerging economies
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
International
1
Internet marketing
1
Markenartikel
1
Multinationales Unternehmen
1
Online-Marketing
1
Perception
1
Schwellenländer
1
South Korea
1
Südkorea
1
Transnational corporation
1
USA
1
United States
1
Wahrnehmung
1
Website
1
Welt
1
World
1
contextualization
1
cosmopolitanism
1
country of origin
1
cross-cultural
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Reprint
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Alden, Dana
Diamantopoulos, Adamantios
11
Davvetas, Vasileios
5
Steenkamp, Jan-Benedict E. M.
5
Coulter, Robin A.
4
Ozsomer, Aysegul
4
Strizhakova, Yuliya
4
Swoboda, Bernhard
4
Biedenbach, Galina
3
Grudecka, Anna
3
Halkias, Georgios
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Magnusson, Peter
3
Punyatoya, Plavini
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
3
Supphellen, Magne
3
Tsai, Shu-pei
3
Westjohn, Stanford A.
3
Aashish, Kumar
2
Abratt, Russell
2
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Arslanagic-Kalajdzic, Maja
2
Aulōnitēs, Geōrgios I.
2
Bardhi, Fleura
2
Bartsch, Fabian
2
Batra, Rajeev
2
Baumgarth, Carsten
2
Bengtsson, Anders
2
Chapleo, Chris
2
Chen, Qimei
2
Chen, Steven
2
Cleveland, Mark
2
Dean, Dianne
2
Erkmen, Ezgi
2
Farley, John U.
2
Gounaris, Spiros
2
Guo, Xiaoling
2
more ...
less ...
Published in...
All
Journal of international marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
3
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
4
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->