Global brand positioning and perceptions : international advertising and global consumer culture
Year of publication: |
2010
|
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Authors: | Akaka, Melissa Archpru ; Alden, Dana |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 1, p. 37-56
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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