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type_genre:"Reprint"
~person:"Gelbert, Adel"
~subject:"Beziehungsmarketing"
~subject:"Strategic management"
~subject:"Unternehmensplanung"
~type_genre:"Aufsatz im Buch"
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Brand Planning : starke Strategien für Marken und Kampagnen
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Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
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