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type_genre:"Reprint"
~person:"Jakubanecs, Alexander"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
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Internationales Marketing
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Jakubanecs, Alexander
Diamantopoulos, Adamantios
11
Davvetas, Vasileios
5
Steenkamp, Jan-Benedict E. M.
5
Alden, Dana
4
Coulter, Robin A.
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International journal of market research
1
Journal of East-West business
1
Journal of consumer marketing
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ECONIS (ZBW)
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
2
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
3
Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
Journal of East-West business
16
(
2010
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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