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type_genre:"Sammelwerk"
~isPartOf:"Advances in mergers and acquisitions"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~type_genre:"Article in journal"
~type_genre:"Interview"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Loyalität von Kunden"
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Customer retention
8
Kundenbindung
8
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Sponsoring
3
Sponsorship
3
Advertising effects
2
Post-Merger-Integration
2
Post-merger integration
2
Professional sports
2
Profisport
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Takeover
2
Werbewirkung
2
Übernahme
2
Arbeitsgruppe
1
B-to-B-Marketing
1
Ball game
1
Ballsport
1
Basketball
1
Bicycle racing
1
Brand management
1
Business-to-business marketing
1
Competition
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Erlös-Äquivalenz-Theorem
1
Firm performance
1
Firmenimage
1
Football
1
Fußball
1
Georgia (Bundesstaat, USA)
1
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Type of publication
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Article
8
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Sammelwerk
Article in journal
Interview
Non-commercial literature
Aufsatz in Zeitschrift
8
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English
8
Author
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Aiken, Damon
1
Chung, Kyu-soo
1
Downing, James A.
1
Drayer, Joris
1
Dwyer, Brendan
1
Fong, Cher Min
1
Heere, Bob
1
Hickman, Thomas M.
1
Kahle, Lynn R.
1
Kang, Joon Ho
1
Kato, Junichi
1
Lacey, Russell
1
Lee, Chin-ling
1
Lee, Joon Sung
1
Lee, Seunghwan
1
Scheinbaum, Angeline Close
1
Schoenberg, Richard
1
Shapiro, Stephen L.
1
Sukhdial, Ajay
1
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Advances in mergers and acquisitions
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
European journal of marketing : EJM
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Edward Elgar E-Book Archive
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
The journal of product & brand management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Bangladesh journal of political economy
2
British journal of management : BJM
2
Business horizons
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
Saved in:
2
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
3
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
Saved in:
4
Proceed to checkout? : the impact of time in advanced ticket purchase decisions
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10010199630
Saved in:
5
Which senses matter more? : the impact of our senses on team identity and team loyalty
Lee, Seunghwan
;
Heere, Bob
;
Chung, Kyu-soo
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 203-213
Persistent link: https://www.econbiz.de/10010257030
Saved in:
6
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
7
Customer and competitor responses to mergers and aquisitions : an empirical investigation in the logistics industry
Kato, Junichi
;
Schoenberg, Richard
- In:
Advances in mergers and acquisitions
11
(
2012
),
pp. 155-180
Persistent link: https://www.econbiz.de/10009696395
Saved in:
8
Reputation spillover effects and post-acquisition performance : a customer perspective
Fong, Cher Min
;
Lee, Chin-ling
- In:
Advances in mergers and acquisitions
11
(
2012
),
pp. 139-154
Persistent link: https://www.econbiz.de/10009696400
Saved in:
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