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type_genre:"Sammelwerk"
~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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Marketingmanagement
Digital platform
12
Digitale Plattform
12
Consumer behaviour
5
E-commerce
5
Electronic Commerce
5
Konsumentenverhalten
5
Share Economy
5
Sharing economy
5
sharing economy
5
Beziehungsmarketing
4
Relationship marketing
4
Network economics
3
Netzwerkökonomik
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Online retailing
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Online-Handel
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Social web
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Marketing management
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peer-to-peer
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platform firms
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relationship marketing
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Costello, John P.
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Eckhardt, Giana M.
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Houston, Mark B.
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Jiang, Baojun
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Lamberton, Cait
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Rindfleisch, Aric
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Walker Reczek, Rebecca
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Journal of marketing
Journal of business research : JBR
2
Data mining and analytics
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Engaging consumers through branded entertainment and convergent media
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Financial Times Deutschland
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Global marketing strategies for the promotion of luxury goods
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IM : die Fachzeitschrift für Information, Management und Consulting
1
International journal of Indian culture and business management : IJICBM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of euromarketing
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of risk and financial management : JRFM
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Journal of the Academy of Marketing Science
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Managerial issues in digital transformation of global modern corporations
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Marketing
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Strategic management journal
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The journal of business & industrial marketing
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Transportation research / E : an international journal
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
2
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
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