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type_genre:"Sammelwerk"
~isPartOf:"Journal of marketing for higher education"
~subject:"Brand management"
~type_genre:"Article in journal"
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Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
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