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type_genre:"Sammelwerk"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
4
Dienstleistungsqualität
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Service quality
4
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online-Marketing
3
Brand management
2
Business-to-business
2
Consumer behaviour
2
Customer satisfaction
2
Customer value
2
Dynamic capabilities
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Dynamische Kompetenzen
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Erfolgsfaktor
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Großbritannien
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Konsumentenverhalten
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Kundenwert
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Kundenzufriedenheit
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Markenführung
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Online retailing
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Online-Handel
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Social Web
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Social web
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Success factor
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United Kingdom
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Aerospace industry
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Automation
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Automatisierung
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B2B branding
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B2B customer experience
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B2B e-marketing
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B2B marketing
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Aufsatz in Zeitschrift
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Johnson, Michael
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
12
Journal of business-to-business marketing
6
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of the Academy of Marketing Science
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of strategic marketing
2
The journal of personal selling & sales management : JPSSM
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Direct marketing : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business market management : JBM
1
Journal of euromarketing
1
Journal of purchasing and supply management
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
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Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
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