Critical success factors for B2B e-markets : a strategic fit perspective
Michael Johnson
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Michael |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 698-727
|
| Subject: | Critical success factors | Business-to-business marketing | Electronic commerce | B2B e-marketing | E-market capabilities | Strategic fit | Dynamic capabilities | Buyers | Suppliers | Industry participants | Benefits | Needs | Qualitative research | Erfolgsfaktor | Success factor | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Electronic Commerce | E-commerce | Dynamische Kompetenzen | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226578