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type_genre:"Sammelwerk"
~language:"eng"
~person:"Ahmed, Zafar U."
~person:"Kohli, Ajay Kumar"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Leistungsbündel
2
B2B
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Brand switching
1
COVID-19 pandemic
1
Competitive advantage
1
Consumer behaviour
1
Coronavirus
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Customer solutions
1
E-commerce
1
Electronic Commerce
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Environmental management
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Environmental strategy
1
Epidemic
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Führungskräfte
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Internal capabilities
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Management perception
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Managers
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Markenartikel
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Medical imaging industry
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Organizational capabilities
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Perception
1
Product features
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Relationship marketing
1
Resource-based view
1
Ressourcenorientierter Ansatz
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Salespeople
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Solution selling
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Ahmed, Zafar U.
Kohli, Ajay Kumar
Ulaga, Wolfgang
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Abu Farha, Allam K.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
1
Source
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ECONIS (ZBW)
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The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
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