The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Year of publication: |
2023
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Authors: | Al-Kwifi, Osama Sam ; Abu Farha, Allam K. ; Obeidat, Shatha ; Yildiz, Hélène ; Ahmed, Zafar U. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 550-563
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Subject: | B2B | Environmental strategy | Management perception | Organizational capabilities | Organizational resources | Umweltmanagement | Environmental management | Ressourcenorientierter Ansatz | Resource-based view | Führungskräfte | Managers | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Wahrnehmung | Perception | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage |
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