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type_genre:"Sammelwerk"
~person:"Anderson, Stephen J."
~person:"Birker, Klaus"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Electronic Commerce"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Bundling strategy
Electronic Commerce
Internationales Marketing
Investitionsgüterindustrie
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
B2B channel
1
B2C channel marketing
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Capital goods industry
1
Digital platform
1
Digitale Plattform
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1
E-commerce
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Financial technology
1
Finanztechnologie
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Fintech
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Innovation adoption
1
Innovationsakzeptanz
1
Network economics
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Netzwerkökonomik
1
Relationship marketing
1
Strategic management
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Strategisches Management
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Vertriebsweg
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retail
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technology adoption
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two-sided platforms
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Anderson, Stephen J.
Birker, Klaus
Kleinaltenkamp, Michael
3
Hofmaier, Richard
2
Homburg, Christian
2
Jacob, Frank
2
Kühlborn, Sven
2
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Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
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Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
2
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
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