B2B-Handbuch General Management : Unternehmen marktorientiert steuern
hrsg. von Werner Pepels. Mit Beitr. von Klaus Birker ...
| Year of publication: |
2008 ; 2., überarb. Aufl.
|
|---|---|
| Other Persons: | Pepels, Werner (contributor) ; Birker, Klaus (contributor) |
| Publisher: |
Düsseldorf : Symposion Publishing |
| Subject: | Investitionsgüterindustrie | Capital goods industry | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 562 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 18 Beitr. - Literaturangaben Erscheint: 15. November 2008 |
| ISBN: | 978-3-939707-06-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772650