//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammelwerk"
~person:"Beverland, Michael B."
~person:"Kleinaltenkamp, Michael"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
15
Business-to-business marketing
15
Investitionsgütermarketing
12
Lieferantenmanagement
9
Supplier relationship management
9
Theorie
9
Theory
9
Marketingmanagement
7
Beschaffung
5
Direktmarketing
5
Physical distribution
5
Procurement
5
Vertrieb
5
Marketing management
4
Beziehungsmanagement
3
Beziehungsmarketing
3
Business-to-Business-Marketing
3
Preismanagement
3
Pricing strategy
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Sales promotion
3
Verkaufsförderung
3
Angebotsbearbeitung
2
Auftragsabwicklung
2
Betriebliche Wertschöpfung
2
Contract
2
Deutschland
2
Financial Engineering
2
Financial engineering
2
Germany
2
Kundenmanagement
2
Kundenorientierung
2
Negotiation techniques
2
Order processing
2
Project management
2
Projektmanagement
2
Value creation
2
Verhandlungstechnik
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Sammelwerk
Collection of articles written by one author
Collection of articles of several authors
16
Aufsatz im Buch
15
Book section
15
Article in journal
13
Aufsatz in Zeitschrift
13
Lehrbuch
13
Aufsatzsammlung
10
Textbook
9
Arbeitspapier
3
Festschrift
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
12
English
5
Author
All
Beverland, Michael B.
Kleinaltenkamp, Michael
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Pepels, Werner
3
Andersson, Per
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Aykaç, Tayfun
1
Bengtsson, Maria
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Dobmeier, Mirjam Theres Elisabeth
1
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
Technischer Vertrieb
4
Springer texts in business and economics
3
Engineering online library
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
4
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
5
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
6
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
7
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
8
Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
9
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
10
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->