Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Michael Kleinaltenkamp ... (Hrsg.)
| Year of publication: |
2011 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Investitionsgütermarketing | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 367 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 8 Beitr. - Literaturangaben |
| ISBN: | 3-8349-3019-9 ; 978-3-8349-3019-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009309869