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type_genre:"Sammelwerk"
~person:"Birker, Klaus"
~person:"Dingeldein, Ralf"
~person:"Ivens, Björn Sven"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Electronic Commerce"
~subject:"Internationales Marketing"
~subject:"Investitionsgüterindustrie"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Bundling strategy
Electronic Commerce
Internationales Marketing
Investitionsgüterindustrie
Lieferantenmanagement
3
Supplier relationship management
3
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2
Business-to-Business-Marketing
2
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1
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1
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Beziehungsmarketing
1
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Classification
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Internet
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Internet marketing
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Online-Marketing
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Birker, Klaus
Dingeldein, Ralf
Ivens, Björn Sven
Kleinaltenkamp, Michael
3
Hofmaier, Richard
2
Homburg, Christian
2
Jacob, Frank
2
Kühlborn, Sven
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Kawohl, Julian
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
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B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
2
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
3
Entwicklung einer Systematik internetbasierter Business-to-Business-Marktplätze
Dingeldein, Ralf
-
2002
Persistent link: https://www.econbiz.de/10001669928
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