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type_genre:"Sammelwerk"
~person:"Kleinaltenkamp, Michael"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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B-to-B-Marketing
14
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14
Investitionsgütermarketing
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9
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9
Lieferantenmanagement
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Kleinaltenkamp, Michael
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
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Jacob, Frank
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2
Baaken, Thomas
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Baumgarth, Carsten
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Fließ, Sabine
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Meffert, Heribert
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Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
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Weiber, Rolf
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1
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1
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Ammann, Paul
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1
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1
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Birker, Klaus
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Bozyazi, Esin
1
Brashear-Alejandro, Thomas
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1
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Cantù, Chiara
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Cova, Bernard
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ECONIS (ZBW)
15
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Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
3
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
4
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
5
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
6
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
7
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
8
Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
9
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
10
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
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