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type_genre:"Sammelwerk"
~person:"Sarfraz, Muddassar"
~subject:"Customer integration"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalität von Kunden"
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Customer integration
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Consumer behaviour
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Customer retention
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VCC
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Value creation
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customer loyalty
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customer trust
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value co-creation
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Sarfraz, Muddassar
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International journal of economics and business research : IJEBR
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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem
;
Khawaja, Kausar Fiaz
;
Sarfraz, Muddassar
- In:
International journal of economics and business …
23
(
2022
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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