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type_genre:"Sammelwerk"
~person:"Wangenheim, Florian von"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
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Business-to-business marketing
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Leistungsbündel
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B2B services
1
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Customer satisfaction
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Wangenheim, Florian von
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
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ECONIS (ZBW)
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Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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2
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
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