Business solutions as market signals that facilitate product sales
Year of publication: |
2020
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Authors: | Zimmer, Marcus ; Salonen, Anna ; Wangenheim, Florian von |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 30-40
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Subject: | Solution business | Signaling theory | Experiment | Servitization | Leistungsbündel | Bundling strategy | Signalling | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory |
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