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type_genre:"Sammelwerk"
~person:"Zerres, Michael P."
~subject:"Business model"
~subject:"Firm performance"
~subject:"Marketing"
~subject:"Marketingmanagement"
~type:"book"
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Handbuch Versicherungsmarketing
Zerres, Michael P.
(
ed.
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2010
Persistent link: https://www.econbiz.de/10003918249
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Innovative Ansätze einer marktorientierten Unternehmensführung : Lösungen für eine erfolgreiche Implementierung
Zerres, Michael P.
(
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2003
Persistent link: https://www.econbiz.de/10001764794
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