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type_genre:"Sammelwerk"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Services marketing"
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Search: subject_exact:"Industrial marketing"
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Bundling strategy
Investitionsgüterindustrie
Services marketing
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Marketing theory
5
Marketingtheorie
5
USA
5
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2
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14
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Sammelwerk
Article in journal
95
Aufsatz in Zeitschrift
95
Hochschulschrift
62
Thesis
51
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Graue Literatur
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Non-commercial literature
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19
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14
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German
11
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4
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Jacob, Frank
2
Meffert, Heribert
2
Birker, Klaus
1
Bruhn, Manfred
1
Cova, Bernhard
1
Dobmeier, Mirjam Theres Elisabeth
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gleich, Ronald
1
Hofmaier, Richard
1
Kleinaltenkamp, Michael
1
Kowalkowski, Christian
1
Pepels, Werner
1
Strothmann, Karl-Heinz
1
Tscheulin, Dieter K.
1
Wehrle, Friedrich
1
Woisetschläger, David
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Institution
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Institut für Marketing <Münster, Westfalen>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Linköping studies in science and technology
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ECONIS (ZBW)
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Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
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2
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
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3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
5
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
8
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
9
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
Saved in:
10
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
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