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type_genre:"Sammelwerk"
~subject:"Beschaffung"
~subject:"Bundling strategy"
~subject:"Services marketing"
~type_genre:"Bibliografie enthalten"
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Beschaffung
Bundling strategy
Services marketing
B-to-B-Marketing
196
Business-to-business marketing
196
Theorie
97
Theory
97
Deutschland
56
Germany
55
Lieferantenmanagement
54
Supplier relationship management
54
Marketingmanagement
46
Investitionsgütermarketing
45
Marketing management
42
Marketing
32
Business-to-Business-Marketing
27
Procurement
20
Beziehungsmarketing
17
Relationship marketing
17
Investitionsgüterindustrie
15
Preismanagement
15
Pricing strategy
15
Business network
13
Internationales Marketing
13
Leistungsbündel
13
Unternehmensnetzwerk
13
Innovation management
12
Innovationsmanagement
12
International marketing
12
Betriebliches Informationssystem
11
Direktmarketing
11
Business intelligence system
10
Dienstleistungsmarketing
10
Strategisches Management
10
Marketingtheorie
9
Physical distribution
9
Vertrieb
9
Marketing theory
8
Innovation
7
Investitionsgütermarkt
7
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Free
2
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Book / Working Paper
39
Type of publication (narrower categories)
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Sammelwerk
Bibliografie enthalten
Article in journal
142
Aufsatz in Zeitschrift
142
Hochschulschrift
69
Thesis
56
Aufsatz im Buch
41
Book section
41
Graue Literatur
23
Non-commercial literature
23
Bibliography included
21
Collection of articles of several authors
19
Case study
16
Fallstudie
16
Arbeitspapier
9
Lehrbuch
9
Working Paper
9
Aufsatzsammlung
8
Textbook
7
Dissertation u.a. Prüfungsschriften
3
Konferenzschrift
3
Collection of articles written by one author
2
Conference paper
2
Conference proceedings
2
Guidebook
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Ratgeber
2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
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German
32
English
8
Swedish
1
Author
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Kleinaltenkamp, Michael
5
Backhaus, Klaus
2
Hüttner, Manfred
2
Jacob, Frank
2
Lasogga, Frank
2
Meffert, Heribert
2
Rohde, Harald H.
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Andersson, Per
1
Aufderheide, Detlef
1
Bauer, Stephan
1
Bruhn, Manfred
1
Böcker, Jens
1
Casagranda, Michael
1
Cova, Bernhard
1
Dobmeier, Mirjam Theres Elisabeth
1
Ellis, Nick
1
Engelsleben, Tobias
1
Fließ, Sabine
1
Gersch, Martin
1
Gleich, Ronald
1
Huth, Wolf Dietger
1
Klöter, Ralf
1
Kowalkowski, Christian
1
Kröger, René Marc
1
Mann, Andreas
1
Meißner, Harald
1
Noch, Rainer
1
Ochs, Guntram
1
Pingel, Anette
1
Pingel, Annette
1
Plinke, Wulff
1
Pressey, Andrew
1
Reinkemeier, Christoph
1
Schwaner, Jost
1
Sheth, Jagdish N.
1
Späth, Georg-Michael
1
Tadajewski, Mark
1
Thomas, Robert J.
1
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Institution
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Institut für Marketing <Münster, Westfalen>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Ruhr-Universität Bochum
1
Published in...
All
Europäische Hochschulschriften / 5
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Technischer Vertrieb
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Forum Marketing
1
Gabler Research
1
Gabler Wirtschaft
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Hochschulschriften zur Betriebswirtschaftslehre
1
Legends in marketing
1
Linköping studies in science and technology
1
Neue betriebswirtschaftliche Forschung : Nbf
1
SAGE library in marketing
1
SIR:s årsbok ...
1
Schriften zum Marketing
1
Schriften zur Gesundheitsökonomie
1
Schriften zur Marktökonomie
1
Schriftenreihe Schwerpunkt Marketing
1
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Source
All
ECONIS (ZBW)
39
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1
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39
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1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
6
Introducing B2B marketing
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290316
Saved in:
7
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
8
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
9
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
10
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
1
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