Introducing B2B marketing
Year of publication: |
c 2011
|
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Other Persons: | Ellis, Nick (contributor) ; Tadajewski, Mark (contributor) ; Pressey, Andrew (contributor) |
Published in: |
Business-to-business marketing ; Vol. 1
|
Publisher: |
Los Angeles : SAGE |
Subject: | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XLVI, 283 S. graph. Darst. 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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