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type_genre:"Sammelwerk"
~subject:"Business-to-business marketing"
~subject:"Management"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Procurement"
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Business-to-business marketing
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Beschaffung
656
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653
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211
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210
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170
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170
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125
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ECONIS (ZBW)
22
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1
Digitalization technologies and business trends in procurement
Grünen, Jan
-
2021
Persistent link: https://www.econbiz.de/10012799147
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2
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
3
Persönliche Motivation von EinkäuferInnen im Business-to-Business Umfeld : Autonomie, Kompetenz und soziale Eingebundenheit als Schlüsselfaktoren
Koch, Volker
;
Zunk, Bernd Markus
-
2021
Persistent link: https://www.econbiz.de/10013187638
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
6
Introducing B2B marketing
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290316
Saved in:
7
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
8
Praxishandbuch innovative Beschaffung : Wegweiser für den strategischen und operativen Einkauf
Arnold, Ulli
(
ed.
);
Kasulke, Gerhard
(
contributor
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297795
Saved in:
9
Möglichkeiten und Grenzen der Vermeidung von Unternehmenskrisen durch nachhaltiges Management in der Beschaffung
Lentz, Stefan
-
2005
Persistent link: https://www.econbiz.de/10013437731
Saved in:
10
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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