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type_genre:"Sammelwerk"
~subject:"Innovationsmanagement"
~type_genre:"Advisory report"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Industrial marketing"
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Subject
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Innovationsmanagement
B-to-B-Marketing
130
Business-to-business marketing
130
Lieferantenmanagement
48
Supplier relationship management
48
Business-to-Business-Marketing
39
Marketingmanagement
30
Marketing management
27
Deutschland
26
Investitionsgütermarketing
26
Germany
25
Theorie
25
Theory
25
Marketing
20
Beziehungsmarketing
19
Relationship marketing
19
Preismanagement
14
Pricing strategy
14
Beschaffung
12
Procurement
12
Business network
10
Physical distribution
10
Unternehmensnetzwerk
10
Vertrieb
10
Innovation management
9
Strategisches Management
8
Bundling strategy
7
Consumer goods marketing
7
Direktmarketing
7
Konsumgütermarketing
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Leistungsbündel
7
Verkauf
7
Betriebliche Wertschöpfung
6
Consumer behaviour
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International marketing
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Internationales Marketing
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6
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Sammelwerk
Advisory report
Aufsatzsammlung
Collection of articles written by one author
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69
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69
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13
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13
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Andersson, Per
1
Backhaus, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Büschken, Joachim
1
Gleich, Ronald
1
Grillitsch, Wolfgang
1
Hofmaier, Richard
1
Kindström, Daniel
1
Plötner, Olaf
1
Redmann, Kathrina
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Schenk, Kerstin
1
Spekman, Robert E.
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Stroh, Dominique
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Voeth, Markus
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Wolf, Thorsten
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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The journal of business & industrial marketing
2
Hamburger Schriften zur Marketingforschung
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
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ECONIS (ZBW)
10
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1
Business-Design-Workshops : Inspiration für Innovatoren und Start-ups
Bozyazi, Esin
-
2017
Persistent link: https://www.econbiz.de/10011655620
Saved in:
2
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
3
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
4
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
Saved in:
5
Maschinenbaumarketing
Zerres, Michael P.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009560138
Saved in:
6
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
Walsh, Gianfranco
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012875623
Saved in:
7
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
8
Bringing technology to market: trends, cases, solutions
Plötner, Olaf
(
ed.
);
Spekman, Robert E.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003399618
Saved in:
9
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
10
Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000542418
Saved in:
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