Business-to-business marketing strategy : innovation, execution and competition
guest ed.: Thomas Brashear
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Brashear-Alejandro, Thomas (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Innovation | Wettbewerb | Competition |
| Extent: | S. 511 - 600 graph. Darst. |
|---|---|
| Series: | The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012,7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672510