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type_genre:"Sammelwerk"
~subject:"Verkauf"
~type_genre:"Advisory report"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Industrial marketing"
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Verkauf
B-to-B-Marketing
109
Business-to-business marketing
109
Lieferantenmanagement
41
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41
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28
Marketingmanagement
27
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22
Theorie
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21
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19
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13
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13
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10
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9
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Andersson, Per
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Cravens, David W.
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Friedrich, Wilhelm
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Garbe, Bernd
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Kleinaltenkamp, Michael
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Möller, K. E. Kristian
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing
1
Oxford handbooks
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Oxford handbooks in business and management
1
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ECONIS (ZBW)
6
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1
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
2
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
3
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
4
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
5
Bringing technology to market: trends, cases, solutions
Plötner, Olaf
(
ed.
);
Spekman, Robert E.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003399618
Saved in:
6
Kundenorientierte Vertriebsorganisation im Maschinenbau : Wege zum prozessorientierten Vertrieb ; verkaufsunterstützende Organisationsformen
Friedrich, Wilhelm
;
Garbe, Bernd
-
1994
Persistent link: https://www.econbiz.de/10000892509
Saved in:
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