The Oxford handbook of strategic sales and sales management
ed. by David W. Cravens ...
| Alternative title: | Strategic sales and sales management |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Cravens, David W. (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Vertrieb | Physical distribution | Marketing | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Verkaufspersonal | Salespeople | Verkauf | Strategie | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXI, 637 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 21 Beitr. |
| ISBN: | 0-19-956945-2 ; 978-0-19-966461-0 ; 978-0-19-956945-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826182