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type_genre:"Sammlung"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Legends in marketing"
~subject:"Wissenschaftliche Methode"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Wissenschaftliche Methode
Consumer behaviour
49
Konsumentenverhalten
49
Theorie
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Theory
18
Russell W. Belk
10
Marketing
7
Decision
3
Entscheidung
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Kaufentscheidung
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Marketing management
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Marketingmanagement
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Purchase decision
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Qualitative Methode
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Scientific method
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Bibliometrics
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Bibliometrie
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Economic history
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Marketingtheorie
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Nationalkultur
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Perception
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Trademark law
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Welt
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Wirtschaftsgeschichte
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World
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Advertising effects
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Advertising regulation
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Brand loyalty
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Brand management
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Business ethics
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Children
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Confidence
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Consumer preferences
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Hochschulschrift
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English
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Sheth, Jagdish N.
3
Wind, Yoram
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Heidig, Wibke
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Jacoby, Jacob
1
Kahn, Barbara E.
1
Kuß, Alfred
1
Mau, Gunnar
1
Mazursky, David
1
Roth Ullrich, Susanne
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Silberer, Günter
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Tomczak, Torsten
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Legends in consumer behavior
Legends in marketing
Forum Marketing
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Gabler Research
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Gabler Research / Forum Marketing
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Gabler Research / Marktorientiertes Management
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Reihe Informationsmanagement im Engineering Karlsruhe
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ECONIS (ZBW)
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Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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3
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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