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type_genre:"Sammlung"
~isPartOf:"Legends in marketing"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
9
Konsumentenverhalten
9
Marketing
3
Marketing management
3
Marketingmanagement
3
Marketing theory
2
Marketingtheorie
2
Scientific method
2
Theorie
2
Theory
2
Wissenschaftliche Methode
2
Consumer preferences
1
Economic history
1
Gerald Zaltman
1
International market segmentation
1
International marketing
1
Internationale Marktsegmentierung
1
Internationales Marketing
1
Jagdish N. Sheth
1
Kaufentscheidung
1
Konsumentenpräferenzen
1
Market research
1
Marktforschung
1
Purchase decision
1
Scientists
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Social psychology
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Welt
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9
Collection of articles of several authors
8
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English
9
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Krishnan, Balaji C.
4
Wind, Yoram
3
Barabba, Vincent P.
1
Jain, Arun K.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kukar-Kinney, Monika
1
LaTour, Kathryn A.
1
Lutz, Richard J.
1
Monroe, Kent B.
1
Park, C. Whan
1
Wallendorf, Melanie
1
Zaltman, Gerald
1
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Legends in marketing
Legends in consumer behavior
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Psychology & marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Brands : interdisciplinary perspectives
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
1
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ECONIS (ZBW)
9
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
5
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
6
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
7
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
8
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
9
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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