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type_genre:"Sammlung"
~isPartOf:"Marktpsychologie"
~person:"Arnould, Eric J."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Marktforschung
Theory
Advertising effects
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Arnould, Eric J.
Sheth, Jagdish N.
Weinberg, Peter
Nerdinger, Friedemann W.
2
Brosius, Hans-Bernd
1
Diehl, Sandra
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Dormann, Christian
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Marktpsychologie
Legends in consumer behavior
16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Legends in marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Marketing : ZFP ; journal of research and management
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Marketing theory
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The handbook of marketing research : uses, misuses, and future advances
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
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Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
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