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type_genre:"Sammlung"
~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
239
Konsumentenverhalten
239
Theorie
31
Theory
31
Relationship marketing
22
Brand management
15
Dienstleistungsqualität
15
Markenführung
15
Service quality
15
Customer satisfaction
14
Kundenzufriedenheit
14
Market research
12
Marktforschung
12
Viral marketing
12
Virales Marketing
12
Einzelhandel
11
Marketing
11
Marketing management
11
Marketing theory
11
Marketingmanagement
11
Marketingtheorie
11
Personality psychology
11
Persönlichkeitspsychologie
11
Retail trade
11
Brand image
10
Markenimage
10
Russell W. Belk
10
Social Web
10
Social web
10
Advertising effects
9
Cultural identity
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Kulturelle Identität
9
Perception
9
Wahrnehmung
9
Werbewirkung
9
Emotion
8
Food
8
Lebensmittel
8
Behavioral economics
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Sammlung
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Aufsatz im Buch
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21
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Balaji, M. S.
Belk, Russell W.
Foxall, Gordon R.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Han, Heesup
39
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Verhoef, Peter C.
19
Bang, Nguyen
18
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Khan, Imran
15
Wong, IpKin Anthony
15
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Lemon, Katherine N.
13
McDonald, Heath
13
Rahman, Zillur
13
Tanford, Sarah
13
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Fetscherin, Marc
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Gustafsson, Anders
11
Karjaluoto, Heikki
11
Keiningham, Timothy
11
Leckie, Civilai
11
Neslin, Scott A.
11
Veloutsou, Cleopatra
11
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Journal of business research : JBR
8
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Review of marketing research
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to creativity
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
22
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
3
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
4
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
Saved in:
9
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
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