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type_genre:"Sammlung"
~language:"eng"
~person:"Belk, Russell W."
~person:"Grunert, Klaus G."
~person:"Schiffman, Leon G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
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Marketing theory
Consumer behaviour
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Russell W. Belk
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Belk, Russell W.
Grunert, Klaus G.
Schiffman, Leon G.
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Weinberg, Peter
Dobscha, Susan
3
Hildebrandt, Lutz
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Maclaran, Pauline
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Ozanne, Julie L.
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Tadajewski, Mark
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Legends in marketing
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The SAGE handbook of marketing theory
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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3
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
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4
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
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