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type_genre:"Sammlung"
~language:"eng"
~person:"Belk, Russell W."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
75
Konsumentenverhalten
75
Theorie
20
Theory
20
Russell W. Belk
10
Marketing
7
Advertising effects
5
Deutschland
5
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Qualitative Methode
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95
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Belk, Russell W.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Holbrook, Morris B.
18
Bettman, James R.
13
Hill, Ronald Paul
10
Bagozzi, Richard P.
9
Jacoby, Jacob
9
Fournier, Susan
8
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Schmitt, Bernd
8
Terlutter, Ralf
8
Arnould, Eric J.
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Ozanne, Julie L.
7
Thompson, Craig J.
7
Wiedmann, Klaus-Peter
7
Dobscha, Susan
6
Escalas, Jennifer Edson
6
Hogg, Margaret K.
6
Maclaran, Pauline
6
Mohd Suki, Norazah
6
Park, C. Whan
6
Pelsmacker, Patrick de
6
Shrum, L. J.
6
Silberer, Günter
6
Smyczek, Sławomir
6
Tadajewski, Mark
6
Askegaard, Søren
5
Baumgartner, Hans
5
Bhattacharya, C. B.
5
Fischer, Eileen
5
Guido, Gianluigi
5
Gürhan-Canli, Zeynep
5
Haugtvedt, Curtis P.
5
Hennigs, Nadine
5
Henninger, Claudia E.
5
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5
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Legends in consumer behavior
40
Legends in marketing
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
The Routledge companion to identity and consumption
3
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
Transformative consumer research for personal and collective well-being
2
Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
New developments and approaches in consumer behavior research
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to consumer behavior
1
The Routledge companion to contemporary brand management
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
75
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71
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
72
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
73
The missing streetcar named desire
Belk, Russell W.
;
Ger, Güliz
;
Askegaard, Søren
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 98-119)
.
2005
Persistent link: https://www.econbiz.de/10003932976
Saved in:
74
Food-related lifestyle : a segmentation approach to European food consumers
Grunert, Klaus G.
(
contributor
)
- In:
Food, people and society : a european perspective of …
,
(pp. 211-230)
.
2001
Persistent link: https://www.econbiz.de/10001617384
Saved in:
75
Food-related lifestyle in France and Germany
Grunert, Klaus G.
- In:
New developments and approaches in consumer behavior …
,
(pp. 1-14)
.
1998
Persistent link: https://www.econbiz.de/10001299801
Saved in:
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