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type_genre:"Sammlung"
~language:"eng"
~person:"Diehl, Sandra"
~person:"Kenning, Peter"
~person:"Roosen, Jutta"
~person:"Scherhorn, Gerhard"
~person:"Sheth, Jagdish N."
~person:"Terlutter, Ralf"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Nachhaltige Entwicklung"
~subject:"Schätzung"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Consumer behaviour
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7
Advertising effects
6
Werbewirkung
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Diehl, Sandra
Kenning, Peter
Roosen, Jutta
Scherhorn, Gerhard
Sheth, Jagdish N.
Terlutter, Ralf
Belk, Russell W.
15
Foxall, Gordon R.
10
Bagozzi, Richard P.
9
Hill, Ronald Paul
9
Fournier, Susan
8
Schmitt, Bernd
8
Arnould, Eric J.
7
Goldsmith, Ronald E.
7
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7
Ozanne, Julie L.
7
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6
Dobscha, Susan
6
Grunert, Klaus G.
6
Hogg, Margaret K.
6
Maclaran, Pauline
6
Mohd Suki, Norazah
6
Pelsmacker, Patrick de
6
Shrum, L. J.
6
Smyczek, Sławomir
6
Tadajewski, Mark
6
Thompson, Craig J.
6
Wiedmann, Klaus-Peter
6
Baumgartner, Hans
5
Bhattacharya, C. B.
5
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Fischer, Eileen
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5
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
1
Handbook of developments in consumer behaviour
1
International advertising and communication : current insights and empirical findings
1
Media and convergence management
1
Neuroeconomics
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
The Oxford handbook of the economics of food consumption and policy
1
The Routledge companion to consumer behavior
1
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
1
Unternehmerische Landwirtschaft zwischen Marktanforderungen und gesellschaftlichen Erwartungen : 51. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September
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1
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Convergence, consumer behavior, and change management
Terlutter, Ralf
;
Ninaus, Katharina
- In:
Media and change management : creating a path for new …
,
(pp. 231-248)
.
2022
Persistent link: https://www.econbiz.de/10013167365
Saved in:
4
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
5
The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Eberhardt, Tim
; …
- In:
Neuroeconomics
,
(pp. 7-49)
.
2014
Persistent link: https://www.econbiz.de/10010360420
Saved in:
6
Convergence and consumer behavior
Terlutter, Ralf
;
Moick, Martina
- In:
Media and convergence management
,
(pp. 163-176)
.
2013
Persistent link: https://www.econbiz.de/10009767981
Saved in:
7
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
8
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
9
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
10
A hazard analysis of consumer's switching behaviour in German food retailing for dairy products
Olearius, Götz
;
Roosen, Jutta
;
Drescher, Larissa Sabrina
- In:
Unternehmerische Landwirtschaft zwischen …
,
(pp. 153-163)
.
2012
Persistent link: https://www.econbiz.de/10009625960
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