Convergence, consumer behavior, and change management
Ralf Terlutter and Katharina Ninaus
| Year of publication: |
2022
|
|---|---|
| Authors: | Terlutter, Ralf ; Ninaus, Katharina |
| Published in: |
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility. - Cham : Springer, ISBN 978-3-030-86679-2. - 2022, p. 231-248
|
| Subject: | Convergence | Consumer behavior | Technology acceptance | Converged devices | IoT | Konsumentenverhalten | Consumer behaviour | Wirtschaftliche Konvergenz | Economic convergence | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-86680-8_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167365