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type_genre:"Sammlung"
~language:"eng"
~person:"Fournier, Susan"
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
68
Konsumentenverhalten
68
Theorie
19
Theory
19
Russell W. Belk
10
Marketing
7
Brand
6
Markenartikel
6
Advertising effects
5
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Werbewirkung
5
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4
EU countries
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EU-Staaten
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Marketingmanagement
4
Relationship marketing
4
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3
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3
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Frankreich
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Marketingtheorie
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Qualitative Methode
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Wissenschaftliche Methode
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Economic history
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2
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49
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Sammlung
Aufsatz im Buch
Collection of articles written by one author
49
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42
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42
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42
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Fournier, Susan
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Belk, Russell W.
26
Holbrook, Morris B.
18
Bettman, James R.
13
Hill, Ronald Paul
10
Bagozzi, Richard P.
9
Jacoby, Jacob
9
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Schmitt, Bernd
8
Terlutter, Ralf
8
Arnould, Eric J.
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Ozanne, Julie L.
7
Thompson, Craig J.
7
Wiedmann, Klaus-Peter
7
Dobscha, Susan
6
Escalas, Jennifer Edson
6
Hogg, Margaret K.
6
Maclaran, Pauline
6
Mohd Suki, Norazah
6
Park, C. Whan
6
Pelsmacker, Patrick de
6
Shrum, L. J.
6
Silberer, Günter
6
Smyczek, Sławomir
6
Tadajewski, Mark
6
Askegaard, Søren
5
Baumgartner, Hans
5
Bhattacharya, C. B.
5
Fischer, Eileen
5
Guido, Gianluigi
5
Gürhan-Canli, Zeynep
5
Haugtvedt, Curtis P.
5
Hennigs, Nadine
5
Henninger, Claudia E.
5
Hirschman, Elizabeth Caldwell
5
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Legends in consumer behavior
40
Legends in marketing
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
The Routledge companion to consumer behavior
2
Consumption culture in Europe : insight into the beverage industry
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
International advertising and communication : current insights and empirical findings
1
New developments and approaches in consumer behavior research
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
68
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
5
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
8
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
9
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
10
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
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