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type_genre:"Sammlung"
~language:"eng"
~person:"Goldsmith, Ronald E."
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
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Marketingtheorie
Consumer behaviour
57
Konsumentenverhalten
57
Theorie
20
Theory
20
Russell W. Belk
10
Marketing
7
Brand management
4
Markenführung
4
Decision
3
Entscheidung
3
Kaufentscheidung
3
Marketing management
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Marketingmanagement
3
Purchase decision
3
Qualitative Methode
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Qualitative method
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Scientific method
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Wissenschaftliche Methode
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Beziehungsmarketing
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Bibliometrics
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Brand
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E-commerce
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Economic history
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Markenrecht
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Marketing theory
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Materialism
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Materialismus
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National culture
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Online-Handel
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Sammlung
Aufsatz im Buch
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Goldsmith, Ronald E.
Sheth, Jagdish N.
Dobscha, Susan
3
Ozanne, Julie L.
3
Tadajewski, Mark
3
Belk, Russell W.
2
Foxall, Gordon R.
2
Aaker, Jennifer
1
Agarwal, James
1
Bargh, John A.
1
Bettany, Shona
1
Birks, David F.
1
Bradshaw, Alan
1
Brasel, S. Adam
1
Chaminda, Dushan Jayawickrama
1
Cova, Bernard
1
Dalli, Daniele
1
Denegri-Knott, Janice
1
Dholakia, Nikhilesh
1
Dixon, Donald F.
1
Fader, Peter
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Fell, Cliff
1
Fitchett, James A.
1
Fournier, Susan
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Gabbott, Mark
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Goodstein, Ronald Charles
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Gries, Rainer
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Hardie, Bruce G. S.
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Hill, Ronald Paul
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Hirschman, Elizabeth Caldwell
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Hogg, Gill
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Hogg, Margaret K.
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Hollebeek, Linda D.
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Islam, Jamid Ul
1
Kassarjian, Harold H.
1
Khan, Romana
1
Kjar, Scott A.
1
Kotabe, Masaaki
1
Kozinets, Robert V.
1
Krishnan, Balaji C.
1
Leppiman, Anu
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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