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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Goldsmith, Ronald E."
~person:"Sheth, Jagdish N."
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
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Emotion
Consumer behaviour
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Russell W. Belk
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Marketing
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Arnould, Eric J.
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Sheth, Jagdish N.
Bagozzi, Richard P.
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Branding and sustainable competitive advantage : building virtual presence
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Legends in consumer behavior
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ECONIS (ZBW)
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
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Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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