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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Marktforschung
Relationship marketing
Theory
Consumer behaviour
138
Konsumentenverhalten
138
Theorie
39
Deutschland
10
Germany
10
Russell W. Belk
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Werbewirkung
9
Marketing
8
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7
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7
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6
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6
Food consumption
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6
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5
Internationales Marketing
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5
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26
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25
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Sammlung
Article in journal
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20
Sammelwerk
20
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5
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2
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English
37
German
14
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Arnould, Eric J.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Han, Heesup
39
Hollebeek, Linda D.
30
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Grewal, Dhruv
21
Herrmann, Andreas
21
Klaus, Philipp
21
Gierl, Heribert
20
Prentice, Catherine
20
Verhoef, Peter C.
20
Kumar, V.
19
Bang, Nguyen
18
Hruschka, Harald
18
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Huber, Frank
16
Walsh, Gianfranco
16
Wong, IpKin Anthony
16
Evanschitzky, Heiner
15
Gil Saura, Irene
15
Hyun, Sunghyup Sean
15
Khan, Imran
15
Balaji, M. S.
14
Das, Gopal
14
Homburg, Christian
14
Japutra, Arnold
14
Neslin, Scott A.
14
Quach, Sara
14
Sesé, F. Javier
14
Skiera, Bernd
14
So, Kevin Kam Fung
14
Belk, Russell W.
13
Johnson, Lester W.
13
Lemon, Katherine N.
13
Line, Nathaniel D.
13
McDonald, Heath
13
Rahman, Zillur
13
Tanford, Sarah
13
Bagozzi, Richard P.
12
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Legends in consumer behavior
16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Legends in marketing
3
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Beyond Hofstede : culture frameworks for global marketing and management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing theory
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Review of marketing research
1
The handbook of marketing research : uses, misuses, and future advances
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wirtschaftswissenschaftliche Beiträge
1
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ECONIS (ZBW)
51
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1
Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
Saved in:
2
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
3
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
4
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
7
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
8
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
9
Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
Saved in:
10
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
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