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type_genre:"Sammlung"
~person:"Böcker, Andreas"
~person:"Chau, Nancy H."
~person:"Sheth, Jagdish N."
~subject:"Markenrecht"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Search: subject_exact:"Consumer Behaviour"
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Markenrecht
Theory
Consumer behaviour
60
Konsumentenverhalten
60
Theorie
22
Russell W. Belk
10
Marketing
7
Confidence
3
Decision
3
Entscheidung
3
Kaufentscheidung
3
Marketing management
3
Marketingmanagement
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Vertrauen
3
Wissenschaftliche Methode
3
Bibliometrics
2
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2
Deutschland
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Eco-label
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Germany
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Information behaviour
2
Informationsverhalten
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International economy
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Internationale Wirtschaft
2
Lebensmittelkonsum
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2
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Book / Working Paper
18
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4
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Sammlung
Aufsatz im Buch
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Collection of articles of several authors
18
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18
Sammelwerk
18
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4
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English
20
German
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Böcker, Andreas
Chau, Nancy H.
Sheth, Jagdish N.
Jacoby, Jacob
8
Bettman, James R.
7
Homburg, Christian
5
Scherhorn, Gerhard
5
Weinberg, Peter
5
Bagozzi, Richard P.
4
Behrens, Gerold
4
Belk, Russell W.
4
Decker, Reinhold
4
Gröppel-Klein, Andrea
4
Herrmann, Andreas
4
Hildebrandt, Lutz
4
Huber, Frank
4
Kaas, Klaus Peter
4
Kuß, Alfred
4
Botschen, Günther
3
Diehl, Sandra
3
Grunert, Klaus G.
3
Holbrook, Morris B.
3
Liljander, Veronica
3
Mick, David Glen
3
Rao, Vithala R.
3
Rosenstiel, Lutz von
3
Weiber, Rolf
3
Ackerman, Frank
2
Arnould, Eric J.
2
Askegaard, Søren
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Benkenstein, Martin
2
Billen, Peter
2
Boztuğ, Yasemin
2
Christensen, Glenn L.
2
Craig, C. S.
2
Dellaert, Benedict G. C.
2
Diller, Hermann
2
Ekman, Erik
2
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Legends in consumer behavior
16
Legends in marketing
2
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Labelling strategies in environmental policy
1
Trade and environment - recent controversies ; Pt. 2
1
Source
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ECONIS (ZBW)
22
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1
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
4
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
5
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
6
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
7
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
8
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
9
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
10
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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