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type_genre:"Sammlung"
~person:"Baskaran, Kamaladevi"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Marketing theory"
~subject:"Purchase decision"
~subject:"Scientific method"
~type_genre:"Aufsatz im Buch"
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Marketing theory
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Consumer behaviour
58
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Russell W. Belk
10
Brand management
8
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Baskaran, Kamaladevi
Keller, Kevin Lane
Sheth, Jagdish N.
Foxall, Gordon R.
5
Ozanne, Julie L.
4
Dobscha, Susan
3
Jacoby, Jacob
3
Tadajewski, Mark
3
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2
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2
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2
Wind, Yoram
2
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1
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1
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1
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Legends in consumer behavior
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Legends in marketing
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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ECONIS (ZBW)
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1
E-consumer behavioral analytics : paradigm shift in online purchase decision making
Baskaran, Kamaladevi
- In:
Handbook of research on consumer behavior change and …
,
(pp. 192-209)
.
2022
Persistent link: https://www.econbiz.de/10013334814
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
3
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
4
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
7
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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