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type_genre:"Sammlung"
~person:"Baumann, Chris"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
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Baumann, Chris
Melewar, T. C.
6
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5
Engelen, Andreas
5
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
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Laukkanen, Tommi
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Beck, Susanne
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Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
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The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
2
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
3
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
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