Developing a new model for tracking brand equity as a measure of marketing effectiveness
Year of publication: |
2011
|
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Authors: | Mirzaei, Abas ; Gray, David ; Baumann, Chris |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 4, p. 323-336
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Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Markenimage | Brand image |
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