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type_genre:"Sammlung"
~person:"Bonetti, Francesca"
~subject:"Einzelhandel"
~type_genre:"Aufsatz im Buch"
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Einzelhandel
Consumer behaviour
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Bonetti, Francesca
Renko, Sanda
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Augmented reality and virtual reality : the power of AR and VR for business
1
Exploring omnichannel retailing : common expectations and diverse realities
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ECONIS (ZBW)
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The use of mobile technologies in physical stores : the case of fashion retailing
Perry, Patsy
;
Kent, Anthony
;
Bonetti, Francesca
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 169-195)
.
2019
Persistent link: https://www.econbiz.de/10011954549
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2
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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