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type_genre:"Sammlung"
~person:"Bruhn, Manfred"
~person:"Goldsmith, Ronald E."
~person:"Sheth, Jagdish N."
~person:"Tadajewski, Mark"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Marketing theory
Consumer behaviour
72
Konsumentenverhalten
72
Theorie
21
Theory
21
Marketing
11
Russell W. Belk
10
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Marketingtheorie
5
Relationship marketing
5
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4
Markenartikel
4
Market research
4
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Marketingmanagement
4
Marktforschung
4
Decision
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Qualitative Methode
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Service industry
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USA
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Bibliometrics
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Brand image
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E-commerce
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Economic history
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Electronic Commerce
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Germany
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Bruhn, Manfred
Goldsmith, Ronald E.
Sheth, Jagdish N.
Tadajewski, Mark
Dobscha, Susan
3
Ozanne, Julie L.
3
Belk, Russell W.
2
Foxall, Gordon R.
2
Aaker, Jennifer
1
Agarwal, James
1
Backhaus, Klaus
1
Bargh, John A.
1
Bettany, Shona
1
Birks, David F.
1
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1
Brasel, S. Adam
1
Chaminda, Dushan Jayawickrama
1
Cova, Bernard
1
Dalli, Daniele
1
Denegri-Knott, Janice
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Dholakia, Nikhilesh
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Fournier, Susan
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Gabbott, Mark
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Goodstein, Ronald Charles
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Gries, Rainer
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Hardie, Bruce G. S.
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Hill, Ronald Paul
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Hirschman, Elizabeth Caldwell
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Hogg, Gill
1
Hogg, Margaret K.
1
Hollebeek, Linda D.
1
Horbel, Chris
1
Islam, Jamid Ul
1
Kassarjian, Harold H.
1
Khan, Romana
1
Kjar, Scott A.
1
Kotabe, Masaaki
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Legends in marketing
2
History of marketing thought ; Volume 2
1
Qualitative marketing research : approaches, techniques and analysis
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
3
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
5
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
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