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type_genre:"Sammlung"
~person:"Bruhn, Manfred"
~person:"Goldsmith, Ronald E."
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
67
Konsumentenverhalten
67
Theorie
21
Theory
21
Russell W. Belk
10
Marketing
9
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Brand
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Decision
3
Dienstleistungssektor
3
Entscheidung
3
Kaufentscheidung
3
Perception
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Service industry
3
Wahrnehmung
3
Wissenschaftliche Methode
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Brand loyalty
2
Deutschland
2
E-commerce
2
Economic history
2
Electronic Commerce
2
Emotion
2
Event marketing
2
Event-Marketing
2
Germany
2
Innovation
2
Markenimage
2
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Type of publication
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Book / Working Paper
49
Article
18
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
Fallstudie
Collection of articles written by one author
49
Article in journal
48
Aufsatz in Zeitschrift
48
Collection of articles of several authors
40
Sammelwerk
40
Book section
17
research-article
11
review
5
Aufsatzsammlung
3
Reprint
3
review-article
2
Arbeitspapier
1
Case study
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Graue Literatur
1
Hochschulschrift
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Working Paper
1
case-report
1
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Language
All
English
58
German
9
Author
All
Bruhn, Manfred
Goldsmith, Ronald E.
Sheth, Jagdish N.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bauer, Hans H.
13
Bettman, James R.
13
Weinberg, Peter
13
Spiller, Achim
12
Diehl, Sandra
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Huber, Frank
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Kenning, Peter
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Thompson, Craig J.
8
Diller, Hermann
7
Esch, Franz-Rudolf
7
Henninger, Claudia E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
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Published in...
All
Legends in consumer behavior
40
Legends in marketing
9
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Psychology of branding
2
Advances in electronic marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Consumer-brand relationships : theory and practice
1
Contemporary research in e-marketing ; 1
1
Customer Experience : Forum Dienstleistungsmanagement
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Handbook of developments in consumer behaviour
1
Marketing : ZFP ; journal of research and management
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
New developments and approaches in consumer behavior research
1
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The Routledge companion to consumer behavior
1
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Source
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ECONIS (ZBW)
67
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
3
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
4
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
5
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
6
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
7
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
8
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
9
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
10
Formen des Customer Engagement : Entwicklung einer Typologie
Bruhn, Manfred
;
Braun, Corina
;
Batt, Verena
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 83-109)
.
2015
Persistent link: https://www.econbiz.de/10010532042
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