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type_genre:"Sammlung"
~person:"Fournier, Susan"
~person:"Grunert, Klaus G."
~person:"Kenning, Peter"
~person:"Roosen, Jutta"
~person:"Sheth, Jagdish N."
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Consumer behaviour
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Fournier, Susan
Grunert, Klaus G.
Kenning, Peter
Roosen, Jutta
Sheth, Jagdish N.
Keller, Kevin Lane
7
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4
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Brand management ; Vol. 2
2
Handbook of brand relationships
1
Handbook on brand and experience management
1
Legends in consumer behavior
1
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ECONIS (ZBW)
5
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1
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
3
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
4
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
5
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
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