Lessons learned about consumers' relationships with their brands
Susan Fournier
| Year of publication: |
2009
|
|---|---|
| Authors: | Fournier, Susan |
| Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 5-23
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915468